The Relationship between Live Commerce towards Customer Engagement in Malaysia E-commerce Platform

The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce

The growth of business-to-consumer (B2C) ecommerce has gained a lot of attention among SMEs. Most B2C firms are turning their attention on how to retain new customers and are left in a situation to compete with larger firms. This paper aims to examine the impact of E-Commerce Customer Relationship Management (ECCRM) in a small business firm that engages in B2C ecommerce. Drawing upon the theori...

Customer information sharing between e-commerce applications

The management of one-to-one business interaction is challenged by the latency in the acquisition of information about the individual customer’s preferences. Although sharing this type of information would empower service providers to personalize the interaction with new customers since the first connection, this idea can be hardly applied in real cases if the service provider cannot protect th...

Customer Loyalty in E-Commerce

The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails. This study examines whether the same applies with online vendors even though their ...

Cognitive Commerce: Driving Efficiency & Customer Engagement

For the purposes of this research, Aberdeen defines “cognitive commerce capabilities” as those technologies (specifically artificial intelligence (AI) and machine learning) that companies use to automate the processes used to capture and analyze data. Thanks to such capabilities, digital marketers, fulfillment professionals, merchandisers, sellers, and others can put data-driven insights to wor...

The Development of e-Commerce in Malaysia